Established in 2004 by Robert Greenwald, Brave New Films (BNF) produces full-length political documentaries and online “shorts” (posted on YouTube and other Internet sites) intended to “challenge the powerful interests in America” and “champion social justice issues” in an effort to cultivate a nation filled with “socially conscious activists.” Specifically, BNF employs principles of guerrilla filmmaking—a form of independent video production characterized by low budgets, skeleton crews, simple props, and tight schedules where scenes are shot quickly, in real-world locations, without advance notice and without obtaining permission from either public or private authorities.
Amember of the Media Consortium, BNF has sought, from its inception, to bypass traditional methods of film distribution. That is, it makes extensive use ofonline “shorts” (as noted above); releases full-length documentaries in brief, sequential installments that viewers can access online; distributes DVDs in conjunction with ideologically likeminded groups such as MoveOn.org; and relies heavily on house parties where BNF's million-plus “supporters” show the organization's videos to people in their respective circles of influence. Moreover, BNF aggressively promotes its films viasocialmedia sites like Facebook and Twitter. As of October 2014, BNF claimed that its videos had cumulatively received “over 100 million” views.
According to the Capital Research Center (CRC), BNF's efforts are not motivated chiefly by a thirst for financial profit, but rather by a burning desire to “poison public opinion against [its] enemies” and thereby “energize an online political community.” Such “virtual community organizing,” says CRC, requires far less time and money than traditional marketing strategies like direct mail, phone calls, and print advertisements.
BNF's films focus on three major issue areas:
1) Justice: Lamenting that America is “locking up ... people at higher rates than any other country in the world,” BNF asserts that “harsh [prison] sentences for even modest offenses are breaking up families and taking away people’s basic rights”; that “this disproportionately affects poor people and communities of color, fortifying institutionalized racism and classism”; and that “solutions such as rehabilitation, violence reduction, and increasing job opportunities have proved to be more cost-effective for taxpayers than continuing to imprison people in mass numbers, and yet those programs are not expanding at nearly the rate of prisons.”
2) Inequality: BNF complains that “the average worker in America makes substantially less than those who run the corporations that run our lives,” and that “the same people who are making huge profits are using their influence to make sure nobody else can climb up the ladder.” To address this situation, the organization works with local and national groups to “decrease income inequality through reforming laws and corporate practices, from increasing the minimum wage, to pressuring multi-million dollar corporations to treat workers fairly, to calling out the worst of the billionaire playboys, the Koch brothers.”
3) Security: By spending “billions of taxpayer dollars annually on perpetual war abroad and spying technologies here on our own soil,” says BNF, the federal government has “fueled terrorism and taken away our very own civil liberties.”
During 2004-14, BNF producedeight full-length documentaries and more than a dozen short videos on a variety of political themes. The full-length features were:
Uncovered: The Whole Truth about the Iraq War—a 2004 film “detailing the lies, misstatements and exaggerations that served as the reasons to fight a 'preemptive' war that wasn't necessary”;
Outfoxed: Rupert Murdoch's War on Journalism—a 2004 film criticizing the Fox News Channel and its owner for their “pervasive bias” and “right-wing views”);
Wal-Mart: The High Cost of Low Price—a 2005 film that “addresses the company’s substandard wage practices, employee healthcare, and its problems with gender and racial inequality”;
Iraq for Sale: The War Profiteers—a 2006 film charging that government cronyism was behind certain “sweetheart” deals that gave contractors like the Halliburton Company “enormous freedom to profit from supplying support and material to American troops”;
Rethink Afghanistan—a 2009 film that argued for the immediate withdrawal of all U.S. troops from that country;
Koch Brothers Exposed—a 2012 film challenging David and Charles Koch's “abuse of money in politics” and denouncing “corporate greed”;
War on Whistleblowers: Free Press and the National Security State—a 2013 film highlighting the stories of four whistleblowers who “noticed government wrongdoing and turned to the media to expose the abuse they discovered”;
Unmanned: America’s Drone Wars—a 2013 film condemning “the impact of U.S. drone strikes … on the War on Terror, the lives of individuals, and U.S. foreign policy”.
The WarCosts.com website seeks to “expose the financial and huma[n] costs of the U.S. military industrial complex,” which allegedly siphons vital funds away from social-welfare programs.
“Sick For Profit: Where Do Our Premiums Go?” is a video series that profiles the CEOs of America's five largest health-insurance companies, depicting them as people “making millions at the expense of your health.”
The “Power Without Petroleum” campaign features videos demanding that America pursue a “clean-energy economy” where “subsidized wind and solar energy projects” completely replace domestic oil drilling and coal mining.
The “War on Greed” video series includes such self-explanatory titles as Stop Starbucks, Stop Rush Limbaugh, Billionaires Are Gouging Your Grandparents, and Who’s Keeping Burger King Workers in Poverty?
“Brave New PacMan” was an online video that existed solely to mock and deride conservatives. Modeled on the popular 1980s arcade game, it featured likenesses of such individuals as Glenn Beck, Rush Limbaugh, Bill O’Reilly, and Sarah Palin being swallowed whole.