Established in 2015, Deport Racism 2016 (DR) is a registered nonprofit Federal Election Commission PAC (political action committee) describing itself as “a movement of Latinos, immigrants and social progressives of all origins,” whose mission is to “figh[t] anti-Latino and anti-immigrant racism in the 2016 election.” Using “the power of shareable viral video content,” “impactful social media memes,” and “headline-generating confrontations with presidential candidates who promote racism and xenophobia,” DR seeks to “turn out the Latino and progressive vote” at the polls and thereby “give a voice to people [whom] Republican candidates try [to] marginalize and use as scapegoats.”
In the fall of 2015, DR launched a smear campaign against the front-runner for the Republican presidential nomination, Donald Trump, in response to Trump's repeated assertions that: (a) illegal immigration is immensely harmful to America's national well-being; (b) illegal aliens should be deported from the United States; and (c) a physical barrier should be erected along America's southern border in order to prevent any future flow of unlawful migration. As part of its anti-Trump initiative, DR released a two-minute Internet video featuring “Ricardo” and “Rosa”—two young “Latino kids born in the USA”—who:
- portray Trump as living proof that “Republicans use offensive words” when speaking about Latinos;
- tell Trump, “F**k you, racist f**k!”
- call Trump a “racist dick” for using the term “anchor baby” in reference to children who are born to illegal immigrant parents in the United States and who, because of the “birthright citizenship” supposedly conferred by the 14th Amendment, subsequently qualify for all manner of taxpayer-funded social-welfare programs and public education;
- call Trump an “idiota” (Spanish for “idiot”) who would benefit from “a little less hairspray and more education”;
- grossly mischaracterize Trump's message by accusing him of having said that “Mexican immigrants are rapists, murderers, and drug dealers”—terms that purportedly serve as “racist code for words like 'spics,' 'wetbacks' and 'beaners'”;
- complain that “millions of working Latinos would be deported if you [Trump] get your loco [crazy] way, pendejo”—a Spanish slang word for “idiot”; and
- claim that Trump's high poll rankings are due to the support he receives from large numbers of “motherf**kers” and “pinches racist suckers.” (In Mexico, “pinches” is a profane insult enhancer that is roughly equivalent to the use of “f**king” in English.)
Toward the end of the DR video, Ricardo and Rosa claim that “the Constitution makes” them citizens because they were “born in the USA,” and that “you [Trump] hate that because [we're] brown!” “If you don’t like our Constitution and what it stands for,” they tell Trump, “get the f**k out of my country” (emphasis in original). The video closes with a scene showing a group of children preparing to beat a piñata made in Trump's image.
In late October and early November of 2015, DR also led a campaign to prevent Trump from making a scheduled November 7th appearance as host of NBC’s Saturday Night Live (SNL), or to at least exploit that appearance as a forum for the dissemination of anti-Trump propaganda. Specifically, DR offered a $5,000 cash reward to anyone who: (a) could “be heard clearly on-air during the live TV broadcast saying 'Deport Racism' or 'Trump is a Racist,'” and (b) was subsequently “identified by name in media … news reports as being a DeportRacism.com supporter.” Asserting that the decision to invite Trump to host SNL “sends the wrong message that his offensive and racist comments about Latinos and Mexicans are acceptable,” DR said: “Let’s show the world that attacking brown people is not the way to win the White House.”
DR's campaign manager is Luke Montgomery, who is also the campaign manager of “Bill [Clinton] For First Lady 2016,” a PAC supporting Hillary Clinton's bid for the White House. The Internet domains for both DeportRacism.com and BillForFirstLady2016.com are registered in Montgomery’s name. Montgomery is also known his involvement in the FCKH8 campaign, which, like DR, exploits the shock value of children using profanity to denounce “hate,” “racism,” “homophobia,” and “sexism.”
To help raise money for its various initiatives, DR sells t-shirts, buttons, and bumper stickers bearing slogans like “Deport Racism 2016” and “I Just Look Illegal.”
For additional information about DR, click here.
 If multiple people were to meet both of those criteria, the $5,000 prize would be divided equally among them.